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Customer Retention Strategy: Top 5 secrets that will help you retain your customers

Customer Retention Strategy: Top 5 secrets that will help you retain your customers &-8211; this Article or News was published on this date:2019-05-21 21:05:10 kindly share it with friends if you find it helpful

In a country like Nigeria where the resources are dwindling coupled with harsh business environment, it is important we get our customer retention strategy perfectly. And basically, for you as a business owner to continue to ensure sustainability in business you also need to get it working perfectly.

No business has ever succeeded without the customers. Customers are always the sine qua non as far as business is concerned in Nigeria. Therefore it behoves you as a business owner to continue implementing customer retention strategy in proper perspective. The application of customer retention strategy in most cases determines your gross earnings.

Tips that will help you retain your customers

In building a customer retention strategy avoid losing your customers by building relationships and keeping in touch using a rolling calendar of communications.

Interestingly, some of the things I will be sharing with you in line with customer retention strategy will give you some inspiration and practical examples to help you improve your customer retention strategy rate.


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In building a customer retention strategy avoid losing your customers by building relationships and keeping in touch using a rolling calendar of communications. Interestingly, some of the things I will be sharing with you in line… Click To Tweet
Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

Reading through this piece will definitely reshape your customer retention strategy understanding while you do your business in Nigeria. As well as providing you with actionable tips you can implement today to maximize your customer retention strategy.

For you to understand what it takes it implement customer retention strategy let me give you some data that will thrill you to get your customer retention strategy right. In a survey conducted by Harvard School of Business, it says “the increasing customer retention strategy rate by 5 percent increases profits by 25 percent to 95 percent”.

Tips that will help you retain your customers

Further, studies from the U.S. Small Business Administration and U.S. Chamber of Commerce found that acquiring new customers can cost as much as five to seven times more than simply retaining existing customers.

Communication

Tips that will help you retain your customers

Communication remains an inevitable tool in customer retention strategy. There is no way you can get your customer retention strategy effectively when there is a huge gap between you and your customers.

How then do you expect to have loyal customers that will know your brand and business? This is not possible. With communication,you are able to build resounding relationships with your customers.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

If you must get your customer retention strategy right imbibe communication. Customers do not only respond to this positively, they get appreciated for it because they feel valued and important.

Communication remains an inevitable tool in customer retention strategy. There is no way you can get your customer retention strategy effectively when there is a huge gap between you and your customers. Click To Tweet

It acknowledges the customers also, keeps them informed, and offsets post-purchase doubts. It also reinforces the reason they’re doing business with you and makes them feel part of your business so that they want to come back again and again.

Tips that will help you retain your customers

Basically, in customer retention strategy good communication is capable of generating loyal customers from the lists of all your customers. If you want loyal customers, you need them to care about you. It’s hard to create loyal customers if they aren’t paying attention to you.

Given this fact, one of the tips that will help you in achieving good communication is updating them and stand by what you say at all times.

Those consumers that have a strong relationship with a brand, a huge percent of them share values as the primary reason ear communication with customers. Also, your customer retention strategy calls for consideration when evaluating your own customer loyalty.

Exceptional Customer Service

Tips that will help you retain your customers
Customer service here is a holistic concept that encompasses courtesy, service integrity, and product quality. However, this is another tool that is essential to customer retention strategy in Nigeria. You just have to know that the competition in Nigeria is so much that if you are not strategic enough.

You will be kicked out of business. The provision of customer service is usually before, during and after a purchase. The never-ending pursuit of excellence to keep customers so satisfied is good. Customers will always they tell others how well they were treated when doing business with you.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

There are different customers that usually come your way, they love being treated like an egg, pampered, and satisfied. Sometimes, most business owners go out of their way in ensuring that their customers are satisfied.

Furthermore, the area of courtesy is not usually an easy task in customer retention strategy. It requires special effort in speaking to customers politely, without sarcasm, and treating them at least as well as you would want them to treat your customers.

Tips that will help you retain your customers

This will help your team to feel worthwhile and important, which makes for pleasant social contacts at work. It also motivates them to provide extraordinary service, encourages them to be consistently pleasant in all of their dealings and to relate to customers in a warm, human and natural manner. This results in better, warmer, stronger, more trusting relationships and longer-term bonds with your customers.

However, service integrity and quality service are very important in customer service as a tool to achieving customer retention strategy. Rigorous efforts should be channelled towards customer satisfaction and ensuring that providing immediate response; going above and consistent on-time delivery.

In carrying out your customer retention strategy delivering what you promise before and after the sale, as well as a non defective and error-free-delivery process. Customers will always be glad if the entire transaction is recorded successfully, and that is a clear indication that you are getting your customer retention strategy right.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.

 


Important action to take NOW, sign up for our FREE Digital Marketing Training

This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

This FREE Digital Marketing Training is probably the &-8216;thing&-8217; that will make you the most money online and in your business this year &-8211; we give people an unfair advantage.



Website Optimization for brands in Nigeria: 6 reasons people don’t buy from your website

Website Optimization for brands in Nigeria: 6 reasons people don’t buy from your website &-8211; this Article or News was published on this date:2019-05-21 19:15:53 kindly share it with friends if you find it helpful

Website optimization is very significant, as far as lead generation, nurturing and conversation is concerned for brands in Nigeria.

Perhaps you have been whirling away your time, spending a huge sum of money on advert campaigns, Adwords, Search Engine Optimization, or  the social media without getting anybody spending. All is just pointless because you have not rectified the issue or even done the first things first.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

If you are running a business online in Nigeria and you are not making money out of it, it doesn’t make any sense. That is the truth. Yes, SEO, Adwords, and other social media campaigns will certainly drive traffic to your website. But does it end in driving traffic alone? No, it doesn’t end there. For you to make that sale, you must convert those traffic or leads into buyers. That is the nitty- gritty.

The leads are actually coming, but your website becomes the obstacle. They will surely come to your and the first impression they get about your website matters a lot. In fact, there are people that will just come to your website and start liking your website, even if they do not have anything to buy.

On the other hand, bad designs on your website and other errors would definitely become stumbling blocks.


Just Before you continue reading, sign up for our FREE Digital Marketing Training

This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

This FREE Digital Marketing Training is probably the &-8216;thing&-8217; that will make you the most money online and in your business this year &-8211; we give people an unfair advantage.



However, in this article I have outlined some common mistakes, you don’t have to be making. These mistakes often make people don’t  buy anything from your website.

Not having a clear value proposition

Website Optimization for brands in Nigeria

A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It explains how your product solves customers’ problems or improves their situation, delivers specific benefits. Your value proposition should be the first thing visitors see on your home page, and on all major entry points of your website. When a visitor doesn’t see this, the chances of making purchases become very slim.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

However, your value proposition should be able to do the following:

Delivers specific benefits (quantified value)

Explains how your product solves customers’ problems or improves their situation (relevancy)

Explains why the customer should buy from you and not from the competition (unique differentiation).

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

Your website doesn’t have a clear call-to-action

Website Optimization for brands in Nigeria

Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? You don’t want your website visitors to leave your website without doing anything.

Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? You don’t want your website visitors to leave your website… Click To Tweet

You need to at least capture their basic information so you can follow-up. You can do this by providing a free consultation or offering a great deal. Techniques that entice visitors into signing up include:

“Download a free ebook”

“Sign up for a free webinar”

“Talk to an expert”

“Book a consultation”

Your website visual qualities are very low     

Website Optimization for brands in Nigeria

This one common mistake that I have noticed in some websites. Websites with low visual qualities will not drive the needed results. That is a fact you must know. If a visitor comes to your website and discovers that they tend to take a walk.

All the fonts, colors, and designs must be clear enough, in such a way that information could be easily glanced without difficulties. Your call to action must be very clear enough, as well as your value proposition.

Your website is targeted at the wrong set of people  

Website Optimization for brands in Nigeria

This point is critical because it is a common mistake that most businesses haven’t understood over the years. First, is your website targeted at the right audience.

Do image, contents, and designs speak to the targeted audience. In order to buttress that point, for instance, if your website is targeted at health practitioners, the images and content should be focused on health, not on other subjects. So, your website should be communicated to the right demographics.

Low-quality content


Quick reminder, do not forget to sign up for our FREE Digital Marketing Training

This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

This FREE Digital Marketing Training is probably the &-8216;thing&-8217; that will make you the most money online and in your business this year &-8211; we give people an unfair advantage.



Website Optimization for brands in Nigeria

Content is very paramount when it comes to lead converting to a customer. Content plays a key role and if your content is poorly developed, or stale, it contributes a lot.

In other words, one of the things that will make a lead not to convert is as a result of a stale content. Visitors do not really waste time on your website, so of the tricks is to use striking content that will appeal to their eyes.

Long stories or page content with rambling copy about how great you are without any proof or examples to back up your claims, tends to have the shelf-life appeal of a month-old cooked prawn left in the sun.

No video to talk about your product or services

Website Optimization for brands in Nigeria

 

Video has proven to be a veritable tool both in converting leads to customers and search engine ranking. It makes a whole lot of sense for leads to get a proper understanding of your products and services.

And  the video is powerful and provides a quick and easy way to impart a lot of information effectively and in a digestible format.

Your Google ranking for your website will be prioritized if it hosts a video, and also consider getting a video to improve your search engine rankings as well.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.

 


Important action to take NOW, sign up for our FREE Digital Marketing Training

This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

This FREE Digital Marketing Training is probably the &-8216;thing&-8217; that will make you the most money online and in your business this year &-8211; we give people an unfair advantage.



Website Optimization for brands in Nigeria: 6 reasons people don’t buy from your website

Website Optimization for brands in Nigeria: 6 reasons people don’t buy from your website &-8211; this Article or News was published on this date:2019-05-21 19:15:53 kindly share it with friends if you find it helpful

Website optimization is very significant, as far as lead generation, nurturing and conversation is concerned for brands in Nigeria.

Perhaps you have been whirling away your time, spending a huge sum of money on advert campaigns, Adwords, Search Engine Optimization, or  the social media without getting anybody spending. All is just pointless because you have not rectified the issue or even done the first things first.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

If you are running a business online in Nigeria and you are not making money out of it, it doesn’t make any sense. That is the truth. Yes, SEO, Adwords, and other social media campaigns will certainly drive traffic to your website. But does it end in driving traffic alone? No, it doesn’t end there. For you to make that sale, you must convert those traffic or leads into buyers. That is the nitty- gritty.

The leads are actually coming, but your website becomes the obstacle. They will surely come to your and the first impression they get about your website matters a lot. In fact, there are people that will just come to your website and start liking your website, even if they do not have anything to buy.

On the other hand, bad designs on your website and other errors would definitely become stumbling blocks.


Just Before you continue reading, sign up for our FREE Digital Marketing Training

This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

This FREE Digital Marketing Training is probably the &-8216;thing&-8217; that will make you the most money online and in your business this year &-8211; we give people an unfair advantage.



However, in this article I have outlined some common mistakes, you don’t have to be making. These mistakes often make people don’t  buy anything from your website.

Not having a clear value proposition

Website Optimization for brands in Nigeria

A value proposition is a promise of value to be delivered. It’s the primary reason a prospect should buy from you. It explains how your product solves customers’ problems or improves their situation, delivers specific benefits. Your value proposition should be the first thing visitors see on your home page, and on all major entry points of your website. When a visitor doesn’t see this, the chances of making purchases become very slim.

We make money without spending on advertising from Google Search and we want to show you how…. Would you allow us? Click here to learn more

However, your value proposition should be able to do the following:

Delivers specific benefits (quantified value)

Explains how your product solves customers’ problems or improves their situation (relevancy)

Explains why the customer should buy from you and not from the competition (unique differentiation).

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

Your website doesn’t have a clear call-to-action

Website Optimization for brands in Nigeria

Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? You don’t want your website visitors to leave your website without doing anything.

Every website should have a call to action, a response you want users to complete. But how do you encourage users to act? How do you create an effective call to action? You don’t want your website visitors to leave your website… Click To Tweet

You need to at least capture their basic information so you can follow-up. You can do this by providing a free consultation or offering a great deal. Techniques that entice visitors into signing up include:

“Download a free ebook”

“Sign up for a free webinar”

“Talk to an expert”

“Book a consultation”

Your website visual qualities are very low     

Website Optimization for brands in Nigeria

This one common mistake that I have noticed in some websites. Websites with low visual qualities will not drive the needed results. That is a fact you must know. If a visitor comes to your website and discovers that they tend to take a walk.

All the fonts, colors, and designs must be clear enough, in such a way that information could be easily glanced without difficulties. Your call to action must be very clear enough, as well as your value proposition.

Your website is targeted at the wrong set of people  

Website Optimization for brands in Nigeria

This point is critical because it is a common mistake that most businesses haven’t understood over the years. First, is your website targeted at the right audience.

Do image, contents, and designs speak to the targeted audience. In order to buttress that point, for instance, if your website is targeted at health practitioners, the images and content should be focused on health, not on other subjects. So, your website should be communicated to the right demographics.

Low-quality content


Quick reminder, do not forget to sign up for our FREE Digital Marketing Training

This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

This FREE Digital Marketing Training is probably the &-8216;thing&-8217; that will make you the most money online and in your business this year &-8211; we give people an unfair advantage.



Website Optimization for brands in Nigeria

Content is very paramount when it comes to lead converting to a customer. Content plays a key role and if your content is poorly developed, or stale, it contributes a lot.

In other words, one of the things that will make a lead not to convert is as a result of a stale content. Visitors do not really waste time on your website, so of the tricks is to use striking content that will appeal to their eyes.

Long stories or page content with rambling copy about how great you are without any proof or examples to back up your claims, tends to have the shelf-life appeal of a month-old cooked prawn left in the sun.

No video to talk about your product or services

Website Optimization for brands in Nigeria

 

Video has proven to be a veritable tool both in converting leads to customers and search engine ranking. It makes a whole lot of sense for leads to get a proper understanding of your products and services.

And  the video is powerful and provides a quick and easy way to impart a lot of information effectively and in a digestible format.

Your Google ranking for your website will be prioritized if it hosts a video, and also consider getting a video to improve your search engine rankings as well.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.

 


Important action to take NOW, sign up for our FREE Digital Marketing Training

This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

This FREE Digital Marketing Training is probably the &-8216;thing&-8217; that will make you the most money online and in your business this year &-8211; we give people an unfair advantage.



4 Tested Tips on increasing website conversion rates

4 Tested Tips on increasing website conversion rates &-8211; this Article or News was published on this date:2019-05-21 19:15:07 kindly share it with friends if you find it helpful

At Digital Marketing Skill Institute, We have help passionate small business owners and web marketers with digital marketing strategies on a daily basis. I’ve seen it all. I’m no stranger to the good, the bad, and the ugly.

First off, what do you understand by conversion?

4-tested-tips-on-increasing-website-conversion-rates

A conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your website visitors to do what you want them to do, whether your visitors are buying your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

 Having a marketing website is a moot point if it doesn’t present conversion opportunities, i.e., generate leads and close customers.


Just Before you continue reading, sign up for our FREE Digital Marketing Training

This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

This FREE Digital Marketing Training is probably the &-8216;thing&-8217; that will make you the most money online and in your business this year &-8211; we give people an unfair advantage.



Second, what is a conversion funnel?

4-tested-tips-on-increasing-website-conversion-rates

It’s the process of getting visitors to your site and then using various marketing techniques to convert them into leads or customers. It’s making your website work for you as a sales tool, not just an informational brochure.

Here’s an excellent graphic from HubSpot:

Whenever I first talk to any of our new users and try to get them on the path to web marketing success, I immediately take a look at their website to see if their pages have a couple of items that are crucial for increasing conversions.

Immediately I check to see if they have a content management system (CMS) that allows them to add/edit content on their website. The next thing I’ll check on the actual website is how do their current page titles and meta descriptions look?

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

Second, do their pages contain nice headlines? Third, are they using calls-to-action? Finally, do they have contact/lead generation forms?

Each of these items can be optimized to increase the conversion rate on your small business marketing website. I’m going to show you how with the help of some real world examples.

Check your page title tags and meta descriptions

4-tested-tips-on-increasing-website-conversion-rates

Every page of your website should contain a keyword rich title tag and a meta description. What are those things? These items are often the first impression your potential visitors get of your company in the organic search results. This means it’s important to use words in these fields to make them click through. More on that later.

Title tags and meta descriptions interpret the content of your pages to the search engines and visitors, so they know what the content of your page are all about. To optimize your own, focus on these three things:

1) Make each title tag and meta description unique 

Each title tag and meta description needs to be different from other tags on your site, with particular emphasis on the first words.

Place your keywords front and forward here. For example, if you are optimizing your page for a produce delivery service in Raleigh, your title tag could be:

Raleigh Produce Delivery Service | Company Name Produce Delivery

Your meta description for this page could be:

Need a quality delivery service in Raleigh? Contact us today.

2) Keep them short

4-tested-tips-on-increasing-website-conversion-rates

Your title tags are truly the place to keep it short and concise.** A good rule of thumb is about 70 characters or less (including spaces), so be thoughtful in coming up with a title that represents your page. Meta descriptions should be about 120-150 characters or less.

3) Remember your visitors 

4-tested-tips-on-increasing-website-conversion-rates

The effort you’ve made in -1 & -2 will help your page appear in the search engine results page (SERP), but remember, now you need to appeal to a real person and get them to click on the result to your page. Use action verbs like “Meet Our Farmers and Produce Delivery Staff” and use your company name to encourage trust.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

Here is a great example of a well-optimized title tag and meta description shown from the search engine results page point-of-view:

As you can see, the keywords online video and email marketing are towards the front of both the title tag (the blue link) and the meta description (the text below the green URL).

If I wanted to add online video to my email marketing strategy, I would probably click through to see what this page has to offer.

2) Write and test your headlines

4-tested-tips-on-increasing-website-conversion-rates

 


Quick reminder, do not forget to sign up for our FREE Digital Marketing Training

This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

This FREE Digital Marketing Training is probably the &-8216;thing&-8217; that will make you the most money online and in your business this year &-8211; we give people an unfair advantage.



Headlines are the next part of the journey down the conversion funnel. They’re what your visitors first read once they land on your pages from the SERP.

You only have a few seconds to pique their interest, so make sure you spend some time thinking about what you’re going to say.

Consider the 50/50 Rule of Headlines: you should pay half of the entire time it takes to write a piece of compelling content on the headline.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

Think about what you’re trying to tell your readers. What do they want to hear about? What’s trending in your industry right now? How can you lure them in to read the rest of your content and get them to perform your desired action?

The key is providing the reader with a reward for reading your body copy. Don’t just sell, sell, sell. You’re talking to people, not machines.

The copywriting trainers at American Writers & Artists teach The Four U’s approach to writing headlines:

Headlines, subheads and bullets should:

1) Be USEFUL to the reader.

2) Provide them with a sense of URGENCY.

3) Convey the idea that the main benefit is somehow UNIQUE.

4) Do all of the above in a ULTRA-SPECIFIC way.

Your headlines should include keywords relevant to the body content, so be sure to include those.

Lets say I’m the owner of a coffee shop and I’m writing an article about a new, exclusive coffee I have: Rare Bean -5. My goal is to get people to register for an event where they can come and try it by filling out a simple registration form. My headlines might look something like this:

  • Direct Headline – “Rare Bean -5 Tasting Event – Register Now.”
  • Indirect Headline – “You’ve Been Waiting All Year For This.”
  • News Headline – “Introducing Rare Bean -5 Tasting Event.”
  • Question Headline – “Are You Ready To Experience The Wonders of Rare Bean -5?”
  • Command Headline – “Register Today to Try Rare Bean -5″
  • Reason Why Headline – “10 Reasons Why You Need To Taste Rare Bean -5″
  • Testimonial Headline (if you can get one) – “‘You Need To Taste Rare Bean -5′ says Alton Brown.”

Obviously, what you don’t want to do is regurgitate a headline that is off-topic or doesn’t interest/intrigue the reader.

 I’m sure you would agree that this headline would NOT be good for this particular article: “Cool Coffee.”

Be sure to use action verbs, keywords, and questions to follow the 4 U’s. It’s headline variations like these that will pique the interest of your readers and urge them to read more, pushing them to the middle of your conversion funnel.

Here’s an example of a great headline in action on the HubSpot blog:

I’m a marketer, and I want to know how to write super catchy headlines! How appropriate!

With BoostSuite’s Headline Opportunities feature, we give you everything you need to write, format, and test your headlines directly within our application.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

BoostSuite tells you which pages on your website should be tested and it measures the results for you … all based on your actual visitor and conversion data.

3) Use Calls-to-action

4-tested-tips-on-increasing-website-conversion-rates

Calls-to-action (CTA) are phrases commonly found in links, buttons and headlines that are used to provoke an action from your website visitors. If you want your website visitor to do something, then use calls-to-action on your site.

Here’s a look at the main CTA on the BoostSuite home page (green button):

Be sure to think about what your calls-to-action say and be sure to test one CTA against another to see which one is more efficient. Ultimately this will result in more conversions.

Let’s say you just read a review of a book on a fictitious online bookstore. Now imagine these two different CTAs:

Add to Shopping Cart

That CTA isn’t very enticing. It doesn’t give you any incentive to click that link or button. In addition, this text is used on almost every website out there. Nothing differentiates this website and this CTA from all the others.

Buy The Book Now!!

This Call-To-Action emphasizes the action. It says to you, “you checked out the book; you read the reviews … NOW GO AND GET IT!” It grabs your attention.

There are many different businesses, and sign-up I cannot provide better alternatives for every call-to-action, but here are a few examples to help you start thinking about how to improve your current CTAs:

  • Sign Up changes to Get your FREE account – One just asks for a sign up, the other tells you what you will get.
  • Click Here changes to Want Free Music? – The first CTA doesn’t provide any insight into why you would want to click. The second CTA creates a desire.
  • Buy Now changes to Download for $19.95 – The first CTA sounds like the start of a normal checkout process. The second gives you the exact price and action that the CTA will provide.
  • Watch Video changes to Take The 2 Minute Tour – How long is the video? What will I learn? – The first CTA doesn’t give you info, the second not only tells you what the video is about, but it also says how much time commitment you will have.

Those are just a few examples. When examining your website think about what you are trying to get your visitor to do and what might be enticing to them. Once you have some ideas, replace your worn-out Calls-to-action with your new ones. This will push your visitors further down the conversion funnel.

4) Implement easy-to-submit forms

4-tested-tips-on-increasing-website-conversion-rates

 

Now that you’ve sold your visitor and they’re ready to take action (convert) they need to submit a form on your website. Make sure you give them that opportunity! If you don’t, you’re just throwing potential leads away.

To optimize your forms for conversions, follow these tips:

Tip 1: Only add a field if you absolutely, positively need that information. The longer the form, the less likely someone will fill it out. Don’t just ask for an address (or any other item for that matter).

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

Request the bare minimum: only the necessities. Think about your visitor. If they can’t figure out why you would need something, you probably shouldn’t request it.

Tip 2: Get your form at the top of the page. I have seen so many instances of a form being at the bottom of the page (what we call “below the fold”). This means you don’t even see the form when the page is first loaded.

The form is the key action point on your website. Get it in a place of prominence. Make sure it’s highly visible the second a visitor lands on that page.

Tip 3: Avoid CAPTCHAs

when possible. A CAPTCHA is a challenge-response question you commonly see on forms.

The reason to use a CAPTCHA is to keep bots and spammers from filling out your form.

However, a CAPTCHA makes it harder for a real people to fill out your form. Unless you have had a problem with lots of spam in your forms, leave the CAPTCHA out.

Tip 4: Make sure it’s clear why you are collecting an email address. If you’re collecting the email to add to a newsletter, make sure the visitor understands they are opting into this.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

The best way is not just to receive the email but put a check box next to your opt-in statement. (For example, put this statement below the email field and add a checkbox “I would like to receive the once-a-month newsletter”). You should also have a link to your privacy policy if you have one.

This increases the trust you can build with the visitor and lets them know what you will (and won’t do) with their information.

Also, consider using a email provider such as Mailerlite to make it easy for your subscriber to manage their subscription and unsubscribe.

Tip 5: Use calls-to-action in your buttons. Everyone uses “Submit”. Try something that is more compelling.

Common action terms that work are “Start Today”, “Let’s Go”, and “Get Started”. You can also consider using terms specific to your industry.

For example, you might try using “Start Your Engines” if you sell auto parts. Make it fun. The more compelling your call-to-action is (including your form) the more likely you will turn your visitor into a customer.

Here’s an impressive example of a email newsletter signup form from Duct Tape Marketing that meets my requisites, check it out 

Get Started Converting More Visitors Into Leads & Customers Now

4-Tested-Tips-on-increasing-website-conversion-rates

Now that you know how to check your title tags and meta descriptions, write your headlines, and use calls-to-action to drive secure form submissions, it’s time to put your newfound knowledge to use on your website. Go optimize your website conversion funnel!

Spend at least an hour or two every week completing these items, and you’ll start generating more and more leads and customers through your website.

Culled from http://www.wordtracker.com/academy/learn-seo/on-page-optimisation/optimize-web-pages-for-conversion

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.


Important action to take NOW, sign up for our FREE Digital Marketing Training

This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

This FREE Digital Marketing Training is probably the &-8216;thing&-8217; that will make you the most money online and in your business this year &-8211; we give people an unfair advantage.



4 Tested Tips on increasing website conversion rates

4 Tested Tips on increasing website conversion rates &-8211; this Article or News was published on this date:2019-05-21 19:15:07 kindly share it with friends if you find it helpful

At Digital Marketing Skill Institute, We have help passionate small business owners and web marketers with digital marketing strategies on a daily basis. I’ve seen it all. I’m no stranger to the good, the bad, and the ugly.

First off, what do you understand by conversion?

4-tested-tips-on-increasing-website-conversion-rates

A conversion is the most important factor to the success of your online marketing strategy and goals. It means getting your website visitors to do what you want them to do, whether your visitors are buying your product, sign up for your newsletter, register for a webinar, download a whitepaper, or fill out a lead/contact form.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

 Having a marketing website is a moot point if it doesn’t present conversion opportunities, i.e., generate leads and close customers.


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Second, what is a conversion funnel?

4-tested-tips-on-increasing-website-conversion-rates

It’s the process of getting visitors to your site and then using various marketing techniques to convert them into leads or customers. It’s making your website work for you as a sales tool, not just an informational brochure.

Here’s an excellent graphic from HubSpot:

Whenever I first talk to any of our new users and try to get them on the path to web marketing success, I immediately take a look at their website to see if their pages have a couple of items that are crucial for increasing conversions.

Immediately I check to see if they have a content management system (CMS) that allows them to add/edit content on their website. The next thing I’ll check on the actual website is how do their current page titles and meta descriptions look?

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

Second, do their pages contain nice headlines? Third, are they using calls-to-action? Finally, do they have contact/lead generation forms?

Each of these items can be optimized to increase the conversion rate on your small business marketing website. I’m going to show you how with the help of some real world examples.

Check your page title tags and meta descriptions

4-tested-tips-on-increasing-website-conversion-rates

Every page of your website should contain a keyword rich title tag and a meta description. What are those things? These items are often the first impression your potential visitors get of your company in the organic search results. This means it’s important to use words in these fields to make them click through. More on that later.

Title tags and meta descriptions interpret the content of your pages to the search engines and visitors, so they know what the content of your page are all about. To optimize your own, focus on these three things:

1) Make each title tag and meta description unique 

Each title tag and meta description needs to be different from other tags on your site, with particular emphasis on the first words.

Place your keywords front and forward here. For example, if you are optimizing your page for a produce delivery service in Raleigh, your title tag could be:

Raleigh Produce Delivery Service | Company Name Produce Delivery

Your meta description for this page could be:

Need a quality delivery service in Raleigh? Contact us today.

2) Keep them short

4-tested-tips-on-increasing-website-conversion-rates

Your title tags are truly the place to keep it short and concise.** A good rule of thumb is about 70 characters or less (including spaces), so be thoughtful in coming up with a title that represents your page. Meta descriptions should be about 120-150 characters or less.

3) Remember your visitors 

4-tested-tips-on-increasing-website-conversion-rates

The effort you’ve made in -1 & -2 will help your page appear in the search engine results page (SERP), but remember, now you need to appeal to a real person and get them to click on the result to your page. Use action verbs like “Meet Our Farmers and Produce Delivery Staff” and use your company name to encourage trust.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

Here is a great example of a well-optimized title tag and meta description shown from the search engine results page point-of-view:

As you can see, the keywords online video and email marketing are towards the front of both the title tag (the blue link) and the meta description (the text below the green URL).

If I wanted to add online video to my email marketing strategy, I would probably click through to see what this page has to offer.

2) Write and test your headlines

4-tested-tips-on-increasing-website-conversion-rates

 


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This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

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Headlines are the next part of the journey down the conversion funnel. They’re what your visitors first read once they land on your pages from the SERP.

You only have a few seconds to pique their interest, so make sure you spend some time thinking about what you’re going to say.

Consider the 50/50 Rule of Headlines: you should pay half of the entire time it takes to write a piece of compelling content on the headline.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

Think about what you’re trying to tell your readers. What do they want to hear about? What’s trending in your industry right now? How can you lure them in to read the rest of your content and get them to perform your desired action?

The key is providing the reader with a reward for reading your body copy. Don’t just sell, sell, sell. You’re talking to people, not machines.

The copywriting trainers at American Writers & Artists teach The Four U’s approach to writing headlines:

Headlines, subheads and bullets should:

1) Be USEFUL to the reader.

2) Provide them with a sense of URGENCY.

3) Convey the idea that the main benefit is somehow UNIQUE.

4) Do all of the above in a ULTRA-SPECIFIC way.

Your headlines should include keywords relevant to the body content, so be sure to include those.

Lets say I’m the owner of a coffee shop and I’m writing an article about a new, exclusive coffee I have: Rare Bean -5. My goal is to get people to register for an event where they can come and try it by filling out a simple registration form. My headlines might look something like this:

  • Direct Headline – “Rare Bean -5 Tasting Event – Register Now.”
  • Indirect Headline – “You’ve Been Waiting All Year For This.”
  • News Headline – “Introducing Rare Bean -5 Tasting Event.”
  • Question Headline – “Are You Ready To Experience The Wonders of Rare Bean -5?”
  • Command Headline – “Register Today to Try Rare Bean -5″
  • Reason Why Headline – “10 Reasons Why You Need To Taste Rare Bean -5″
  • Testimonial Headline (if you can get one) – “‘You Need To Taste Rare Bean -5′ says Alton Brown.”

Obviously, what you don’t want to do is regurgitate a headline that is off-topic or doesn’t interest/intrigue the reader.

 I’m sure you would agree that this headline would NOT be good for this particular article: “Cool Coffee.”

Be sure to use action verbs, keywords, and questions to follow the 4 U’s. It’s headline variations like these that will pique the interest of your readers and urge them to read more, pushing them to the middle of your conversion funnel.

Here’s an example of a great headline in action on the HubSpot blog:

I’m a marketer, and I want to know how to write super catchy headlines! How appropriate!

With BoostSuite’s Headline Opportunities feature, we give you everything you need to write, format, and test your headlines directly within our application.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

BoostSuite tells you which pages on your website should be tested and it measures the results for you … all based on your actual visitor and conversion data.

3) Use Calls-to-action

4-tested-tips-on-increasing-website-conversion-rates

Calls-to-action (CTA) are phrases commonly found in links, buttons and headlines that are used to provoke an action from your website visitors. If you want your website visitor to do something, then use calls-to-action on your site.

Here’s a look at the main CTA on the BoostSuite home page (green button):

Be sure to think about what your calls-to-action say and be sure to test one CTA against another to see which one is more efficient. Ultimately this will result in more conversions.

Let’s say you just read a review of a book on a fictitious online bookstore. Now imagine these two different CTAs:

Add to Shopping Cart

That CTA isn’t very enticing. It doesn’t give you any incentive to click that link or button. In addition, this text is used on almost every website out there. Nothing differentiates this website and this CTA from all the others.

Buy The Book Now!!

This Call-To-Action emphasizes the action. It says to you, “you checked out the book; you read the reviews … NOW GO AND GET IT!” It grabs your attention.

There are many different businesses, and sign-up I cannot provide better alternatives for every call-to-action, but here are a few examples to help you start thinking about how to improve your current CTAs:

  • Sign Up changes to Get your FREE account – One just asks for a sign up, the other tells you what you will get.
  • Click Here changes to Want Free Music? – The first CTA doesn’t provide any insight into why you would want to click. The second CTA creates a desire.
  • Buy Now changes to Download for $19.95 – The first CTA sounds like the start of a normal checkout process. The second gives you the exact price and action that the CTA will provide.
  • Watch Video changes to Take The 2 Minute Tour – How long is the video? What will I learn? – The first CTA doesn’t give you info, the second not only tells you what the video is about, but it also says how much time commitment you will have.

Those are just a few examples. When examining your website think about what you are trying to get your visitor to do and what might be enticing to them. Once you have some ideas, replace your worn-out Calls-to-action with your new ones. This will push your visitors further down the conversion funnel.

4) Implement easy-to-submit forms

4-tested-tips-on-increasing-website-conversion-rates

 

Now that you’ve sold your visitor and they’re ready to take action (convert) they need to submit a form on your website. Make sure you give them that opportunity! If you don’t, you’re just throwing potential leads away.

To optimize your forms for conversions, follow these tips:

Tip 1: Only add a field if you absolutely, positively need that information. The longer the form, the less likely someone will fill it out. Don’t just ask for an address (or any other item for that matter).

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

Request the bare minimum: only the necessities. Think about your visitor. If they can’t figure out why you would need something, you probably shouldn’t request it.

Tip 2: Get your form at the top of the page. I have seen so many instances of a form being at the bottom of the page (what we call “below the fold”). This means you don’t even see the form when the page is first loaded.

The form is the key action point on your website. Get it in a place of prominence. Make sure it’s highly visible the second a visitor lands on that page.

Tip 3: Avoid CAPTCHAs

when possible. A CAPTCHA is a challenge-response question you commonly see on forms.

The reason to use a CAPTCHA is to keep bots and spammers from filling out your form.

However, a CAPTCHA makes it harder for a real people to fill out your form. Unless you have had a problem with lots of spam in your forms, leave the CAPTCHA out.

Tip 4: Make sure it’s clear why you are collecting an email address. If you’re collecting the email to add to a newsletter, make sure the visitor understands they are opting into this.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

The best way is not just to receive the email but put a check box next to your opt-in statement. (For example, put this statement below the email field and add a checkbox “I would like to receive the once-a-month newsletter”). You should also have a link to your privacy policy if you have one.

This increases the trust you can build with the visitor and lets them know what you will (and won’t do) with their information.

Also, consider using a email provider such as Mailerlite to make it easy for your subscriber to manage their subscription and unsubscribe.

Tip 5: Use calls-to-action in your buttons. Everyone uses “Submit”. Try something that is more compelling.

Common action terms that work are “Start Today”, “Let’s Go”, and “Get Started”. You can also consider using terms specific to your industry.

For example, you might try using “Start Your Engines” if you sell auto parts. Make it fun. The more compelling your call-to-action is (including your form) the more likely you will turn your visitor into a customer.

Here’s an impressive example of a email newsletter signup form from Duct Tape Marketing that meets my requisites, check it out 

Get Started Converting More Visitors Into Leads & Customers Now

4-Tested-Tips-on-increasing-website-conversion-rates

Now that you know how to check your title tags and meta descriptions, write your headlines, and use calls-to-action to drive secure form submissions, it’s time to put your newfound knowledge to use on your website. Go optimize your website conversion funnel!

Spend at least an hour or two every week completing these items, and you’ll start generating more and more leads and customers through your website.

Culled from http://www.wordtracker.com/academy/learn-seo/on-page-optimisation/optimize-web-pages-for-conversion

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.


Important action to take NOW, sign up for our FREE Digital Marketing Training

This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

This FREE Digital Marketing Training is probably the &-8216;thing&-8217; that will make you the most money online and in your business this year &-8211; we give people an unfair advantage.