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Marketing your brand online in Nigeria – How to

Marketing your brand online in Nigeria &-8211; How to &-8211; this Article or News was published on this date:2019-05-21 21:02:51 kindly share it with friends if you find it helpful

We all know that marketing a brand in Nigeria has changed in this day and age, how you present your brand online will go a long way regarding your business and also to your customers.

A lot of SME or big firm have not really moved their business online effectively. The truth of the matter is that you are losing a lot of audiences if your brand is not online.

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

The number one goal of any brand whether online or offline is to make sales and retain their customers.

Online Presence = More Brand Awareness

how-to-market-your-brand-online-in-nigeria


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An average Nigerian spend close to 5 hours surfing the internet daily. You should know that there is an increasing number of internet users over the years.

The number of users for the year 2015 has increased exponentially compare to the year 2014; I will like to show you real life case study of user’s from Nigeria that makes use of the internet.

Marketing your brand online in Nigeria

Click here to learn the easiest, quickest way to grow your business profit online. It&-8217;s Free.

 Reference: Internet Users in Nigeria

The above Graph indicates that a significant number of audience in Nigeria increases every year. For instance, we have over 57.7 million users in the year 2014 compared to the year 2015 where we have 63.2 million users, not to talk about the year 2016 where will have over 70 million users.

This tells us that each of the users has different interest in any product or services, which means there is much revenue that will be made online for any brand that has an online presence.

Online branding

Marketing your brand online in Nigeria

 

Online branding is the ability to get more exposure for your brand across all level of online marketing, especially for search engine marketing and social media marketing.

Building authority online is the best deal every brand should look out for. It involves constant persistent in your online marketing presence, and It goes beyond creating a blog or social media account.

Building authority online is the best deal every brand should look out for. It involves constant persistent in your online marketing presence, and It goes beyond creating a blog or social media account. Click To Tweet

Your online presence is what your audience that came across your brand thinks about you when you are currently not available online.

In fact, your online brand is essential than any traditional forms of branding, online branding in Nigeria is becoming important each day in order to grow your customer base online.

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Most customers are technologically savvy, and they rely on company’s online presence as a form of validity test of its credibility in the market.

In the competitive age we live in, in order for your business to succeed online, it must be recognizable and authentic; thereby setting itself apart from the competitors.

The visibility of your brand increases credibility and customers will be more willing to retain your product/services.

Creating an online brand presence is all about capturing the attention of online/targeted audience. Presently consumer’s today directly connect with business owners before they make a decision on whether to buy their product or service. With that in the mind of a business owner, let’s talk about things to do to market your brand online in Nigeria:

BRAND CONSISTENCY

Marketing your brand online in Nigeria

 

Ask yourself this major question regarding your brand: What is my brand really about?”It is important to have a consistent branding strategy for your business across all online platforms.

This creates brand awareness and also helps to strengthen your brand. It is now common for most business online to use several platforms to reach out to their customers.

For instances, A brand can use its website, several social media networks, blogs, document sharing sites and more to grow their brand online.

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WEBSITE OPTIMIZATION

Marketing your brand online in Nigeria (2)


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As we all know, creating and maintaining a well structural website is one of the most essential branding tools for any business when it comes to online presence. Optimization of website play a major role on search engine, and it is one of the first thing companies must do to drive traffic to a website and engage the brand’s online visibility.

If your website is not well optimized for search engine, you will be losing a lot of organic search traffic for your keyword.

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It is important to work with your website designer in order to optimize your website for search engine traffic.

VIDEO MARKETING

Marketing your brand online in Nigeria

Video marketing is one of the major marketing tools, am sure a lot of us might have noticed massive upload of video on Facebook. Based on research video ads has more click through rate more than any form of ads.Marketing your brand online in Nigeria

 

 

Video marketing can be used by SMEs to pass a message across to the audience either through explainer video.

It has been proven that users engage with visual content more than any other form of content, a lot of businesses online still struggle to understand the importance of involving video into their online awareness.

It has been proven that users engage with visual content more than any other form of content, a lot of businesses online still struggle to understand the importance of involving video into their online awareness. Click To Tweet
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START A BLOG

Marketing your brand online in Nigeria

 

Creating a blog for brand or business online enhances your business/brand visibility and also improves your chances of success.

Every SME should start blogging by creating meaningful content to educate your audience and to build authority in that business.

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As far as I am concerned, Blogging is one of the most efficient ways to improve your brand visibility online. Blogging improves your search engine rank, establishes real-time validity in your brand and also increases your audience reach.

Also, blogging helps to build a relationship with customers and influencers, when creating an online brand for SMEs or businesses. Don’t attempt to create your online presence like any other brand in the market.

Be Unique. If you can be open and honest with yourself about your brand’s value, you will be able to authenticate this value when creating your online brand presence.

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Social Media Marketing – SMM – Top 10 principles

Social Media Marketing &-8211; SMM &-8211; Top 10 principles &-8211; this Article or News was published on this date:2019-05-21 21:02:40 kindly share it with friends if you find it helpful

There is something particularly apt about the social media marketing industry, i.e., many businesses in Nigeria still believe that social media might not be a good advertising tool. The fact is that social media marketing offers so many targeting methods that it has become an excellent advertising platform for most businesses.

Ten principles of social media marketing

Social media marketing can work better for some businesses than others; that is what you need to figure out in the first place before you even venture into social media marketing.

Social media marketing can work better for some businesses than others; that is what you need to figure out in the first place before you even venture into social media marketing. Click To Tweet

There are so many social media platforms you can use to market your business. Try Twitter Video Ads, +Post Ads for Google+ and more to reach your target audience.


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 For instance, as a rule of thumb, test Linkedin when marketing to businesses and Facebook when marketing to consumers, though many businesses have been successful with Facebook advertising.

However, leveraging on social media marketing can help your business, elevate your audience and customer base in a tremendous way. But getting started without any previous experience or insight could be challenging.

Most importantly, it is essential that you understand the laws and principles guiding social media marketing. From maximizing quality to increasing your online entry points, abiding by the following ten rules and policies that will help build a foundation that will serve your brand and — perhaps most your bottom line, your customer base.

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The principle of influence

Ten principles of social media marketing

Influencers in social media marketing business are vital. You have to spend time, surf the internet and look for great people in different social media circles.

 Spend time finding the online influencers in your market who have quality audiences and are likely to be interested in your products, services and business. Connect with those people and work to build relationships with them.

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If you get on their radar as an authoritative, interesting source of useful information, they might share your content with their followers, which could put you and your business in front of an enormous new audience.

The principle of attention

Ten principles of social media marketing

Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark conversations that add value rather than clutter to their lives.

Success with social media and content marketing requires more listening and less talking. Read your target audience’s online content and join discussions to learn what’s important to them. Only then can you create content and spark… Click To Tweet

The principle of goal

Ten principles of social media marketing

If you are doing social media marketing, you must have specific goals.  It’s better to specialize than to be a jack-of-all-trades.

A highly-focused social media and content marketing strategy intended to build a strong brand has a better chance of success than a broad approach that attempts to be all things to all people.

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The principle of quality

Ten principles of social media marketing

Quality content for distribution is usually a key when compared to the large quantity of contents that doesn’t have quality.

 It’s better to have 6,000 online connections who read, share and talk about your content with their audiences than 20,000 connections who disappear after connecting with you the first time.

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The principle of patience

Ten principles of social media marketing

Before you achieve the desired result in social media marketing, you have to be patient. The fact remains that social media and content marketing success doesn’t happen overnight, you must work for it, and the desired results requires you to be patient.

While it’s possible to catch lightning in a bottle, it’s far more likely that you’ll need to commit to the long haul to achieve results.

The principle of compounding

Ten principles of social media marketing

This sharing and discussing of your content open new entry points for search engines like Google to find it in keyword searches. Those entry points could grow to hundreds or thousands of more potential ways for people to find you online.

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If you publish good, quality content and work to build your online audience of quality followers, readers will share it with their audiences on Twitter, Facebook, LinkedIn, their blogs and more.


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The principle of accessibility

Ten principles of social media marketing

Don’t publish your content and then disappear. Be available to your audience. That means you need to publish content consistently and participate in conversations. Followers online can be fickle, and they won’t hesitate to replace you if you disappear for weeks or months.

The principle of value

Ten principles of social media marketing

If you are developing a good social media strategy, it must be of value to your followers. This principle is just similar to the principle of quality.

Focus less on conversions and more on creating amazing content and developing relationships with online influencers If you spend all your time on the social promoting your products and services; people will stop listening.

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 You must add value to the conversation. In time, those people will become a powerful catalyst for word-of-mouth marketing for your business.

 The principle of acknowledgement

Ten principles of social media marketing

Building relationships are one of the most important parts of social media marketing success, so always acknowledge every person who reaches out to you.You wouldn’t ignore someone who reaches out to you in person so don’t ignore them online.

The principle of reciprocity

Ten principles of social media marketing

If your content is being appreciated by others, you just have to reciprocate.  You can’t expect others to share your content and talk about you if you don’t do the same for them. So, a portion of the time you spend on social media should be focused on sharing and talking about content published by others.

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Digital Marketing : Embrace the key trends in digital marketing and grow your business online in Nigeria

Digital Marketing : Embrace the key trends in digital marketing and grow your business online in Nigeria &-8211; this Article or News was published on this date:2019-05-21 19:15:38 kindly share it with friends if you find it helpful

Imagine creating your website with loads of money, paying a web developer ridiculous amounts, pouring lots of time and energy into building the perfect website, only for nobody to enter there in.

That’s what most businesses face in Nigeria when they venture online for the first time.

If your business has succeeded in getting an online presence, and the Return on Investment (ROI) is not encouraging, what you need is digital marketing.

If your business has succeeded in getting an online presence, and the Return on Investment (ROI) is not encouraging, what you need is digital marketing. Click To Tweet

Essentially, what digital marketing does to your business is to help you acquire more customers, retain them and tremendously boost your revenue.


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But for your business to achieve these, you must understand and learn how to apply the key trends of digital marketing strategies.

digitaLMARKETINGTRAINING-VIBEWEBSOLUTIONS

 

Despite that a huge percentage of organisations have gone digitalised, and succeeded in making online presence. Funny enough, some organisations still ask if they need to apply the fundamentals of digital marketing and its strategies.

That is why some organisations are still in their laurels today. The truth remains that digital marketing is simply a structural system that should be applicable to every business.

No matter how small your business is, you will achieve greater results in terms of revenue, sales, number of customers amongst other benefits.

There are no complexities in doing this. It is just a simple strategy. What is of paramount is to learn, understand and apply these key fundamentals of digital marketing, which I am about to tell you. You will be marveled at the end of the game plan.

Some organisations that really know their onus have done it, and it has worked for them. Yours wouldn’t be an exception. This is one of the most pretty valuable and revenue-adding skill which any business can have.

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Please do not get bored about this write up, because I am about to unleash the key fundamentals that will help you in applying digital marketing strategies. The following are the tested and proven digital marketing trends that will help you achieve greater result:

Mobile Technology

mobile technology

Apparently, this is one of the newest trends as far as digital marketing is concerned. For your business to harness its potentials and boost revenue, it should be able to effectively leverage on mobile technology. The thrust behind this is not far fetched, because the transition from computers to smartphones is something that is overwhelming.

For instance in Nigeria there has been a sharp decline in desktop usage, of which available data show that in 2011, desktop usage dropped from 91 percent to 60 percent in Nigeria.

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Further, in 2014, smartphone and tablet sales grossly outnumbered the sales of PCs. And strong predictions that in 2017 all business will be run on mobile technology platforms.

It is important to know that a huge percent of customers who visit your website do that through their smartphones. They prefer to carry out their transaction through mobile phones.

Having known that, your business need to start learning what is possible with mobile technology and marketing. This is very crucial in today’s digital world.

Every aspect of your digital marketing campaign should reflect mobile considerations. The Facebook for instance has been of enormous importance to businesses.

Business owners now have to get direct link with customers and engage them successfully.

Website Optimization

website optimisation Digital Marketing Skill Institute

The application of Digital marketing fundamentals and strategies may not be easy. What is crucial is to make smart decisions that will affect the business goal on the long run.

Optimizing your website successfully definitely makes search engines to quickly identify your website. Most consumers go online and acquire the needed information about a particular product, or service online.  Though, there are different methods through which they search for information online.

Apparently, the very most outstanding is using the search engine results. The first part of getting your website in front of potential customers and clients is to correctly optimize your website.

There is a way you will perfectly optimise your website, search engines will be able to your website. And how it relates to what a particular user at that point in time is looking, this is what we call the “implementing a solid organic search strategy”.

The essence of this is to ensure the constant visibility of your website within the search engines. As well as, to help drive more traffic, increasing your Return on Investment (ROI)


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Content Marketing

content marketing-vibewebsolutions

The provision of relevant, informative and insightful content through the effective utilisation of blog on your website is a major driving tool, in as much as digital marketing is concerned. Content marketing is one of the keys which you should endeavor to apply in your marketing strategy.

Through proper content marketing strategies, your business can establish recognition within the business terrain.

Customers or visitors to your website will always be thrilled and enticed to always log on to your website, that is if they often get the information they need at every point in time. Therefore content remains a major driving factor in a digital marketing strategy.

You stand the chance of increasing the number visitors and customers on daily basis. Do not forget that when you feed your blogs on the website, the tendency of getting bombarded with questions will increase.

What you need to do is to ensure that appropriate and accurate responses are giving to them. However, you should be timely in giving out responses to question. If you create impactful content for your website that means you are poised in creating business authorities.

Social Media and Email Marketing

Email-Marketing-vs-Social-Media-vibewebsolutions

 

Undoubtedly, these digital marketing trends have been of enormous impact to businesses in Nigeria, though there things that need to be put in proper perspectives.

The social media have been a powerful tool in promoting and increasing brands’ presence throughout the internet. The utilization of variety of social media platforms such as Facebook has made provisions for a lot of new opportunities for Nigerian businesses to interact and connect with potential customers and clients.

At the recent F8 conference, Facebook announced that its Messenger app has 600 million users, growing 50 percent last year, faster than its main app.

This number doesn’t even consider the other similar apps, like Facebook-owned WhatsApp, WeChat, Viber and many others that collectively have about 3 billion accounts. What this means is that these media provide a very powerful tool to share information and distribute content about products and services

The email marketing as well has proven to be a reliable fundamental of digital marketing strategy. For instance if 100 persons visits your website in a day, 2 person could make buying decision.

On this note, you start to imagine what happened to the other 98 persons that couldn’t make buying decisions. Though, you may have succeeded in driving traffic to your website. This is apparently where strategic email marketing comes in.

If you succeed in this, you are bound to bring returns on investment. Remember, the majority of emails opened today are opened through the smartphone device. So it becomes imperative to be sure that all email-marketing strategy are mobile-ready.

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CONTENT MARKETING STRATEGY FOR NIGERIA BLOG: 3 MISTAKES YOU OFTEN MAKE WHEN DEVELOPING YOUR CONTENT IN NIGERIA

CONTENT MARKETING STRATEGY FOR NIGERIA BLOG: 3 MISTAKES YOU OFTEN MAKE WHEN DEVELOPING YOUR CONTENT IN NIGERIA &-8211; this Article or News was published on this date:2019-05-21 19:15:36 kindly share it with friends if you find it helpful

Why should a business owner publish a mere press release on its website and call it a content marketing strategy?. If your business is poised in making perfect online presence, then you must not escape the real content marketing strategy.

The content marketing strategy remains an essential of digital marketing and deals basically the creation and sharing of information and publishing content in order to acquire and retain customers.

The content marketing strategy remains an essential of digital marketing and deals basically the creation and sharing of information and publishing content in order to acquire and retain customers. Click To Tweet

Just know that you can no longer continue to ignore content marketing. Some businesses in Nigeria that do content marketing very well always reap the rewards of increased Web traffic brand awareness, and more conversions.

Business owners should understand that content marketing remains a strategic marketing approach which focuses on consistently creating valuable and relevant contents to attract and customers. It’s not just a mission statement or press releases.

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Your content must have the capacity of being insightful so as to achieve intended results. Mind you all these strategies are clearly channeled towards driving customer actions and boosting your business revenue. In this sense, a content strategy involves various components.


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In most cases several of them come back but here are some common questions to answer or tasks to fulfill in a content strategy. While a content marketing strategy first looks at the strategic place of content marketing in the overall marketing process, there is also a planning and organizational dimension, mapping the different steps regarding content planning, mapping, creation, etc.

online marketing strategy-vibewebsolutions

By looking at the role of content marketing in a strategic way, that’s integrated with overall marketing and customer goals, you don’t need to get buy-in for content marketing or even make the case. You’re most of all being a smarter and more effective marketer.

However, without a content marketing strategy, you risk focusing on the content and not seeing the overall goals anymore. Factually, this is one of the most vital and deadly mistakes in content marketing strategy.

Sadly, this disconnected view on content marketing happens very often and leads to a focus on the wrong things. But you have to avoid the following mistakes:

AVOID WRITING NON-APPEALING HEADLINES

headline

This is one of the most critical mistakes when we try to develop our content. Writing headlines is one of the essentials in content development.

Your headline should be unique, ultra-specific and covey a sense of urgency. It requires a good writing skill to be able to develop good and catchy headlines that is capable of sustaining a reader to the end.

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Writing headline is not something you should just lackadaisically rush into, it’s an art that is should be allotted a considerable time so as to be able to come up with something good and appealing.

catchy headlines-vibewebsolutions

One thing you should know is that good headlines grab the attention of the reader. In this wise, your websites or blogs should be developed with insightful piece coupled with good headlines.

Know that creating good content is not enough to meet your targets. You have to ensure that readers who come to your websites are engaged with your irresistible headlines.

With catchy headlines, you grab their attention; with good writing skills you are able to make them read your entire piece. The end result of this could be that an ordinary reader who visits your website could turn out to be a buyer or customer.

Good headlines that appeal to emotions, ask a question, or offer an unusual twist tend to lure in readers.
You can rarely accomplish all four in a single headline, but if you can at least include one or two then you’re bound to write a headline that’s more likely to compel your prospective customers to continue reading.

By following the the aforementioned points in this piece, you’ll learn how to write attention-grabbing headlines that convert readers into buyers. Using interesting adjectives is another tip in writing good headlines.

BE MORE ANALYTICAL

content marketing strategy in Nigeria

Do not write haphazardly about your products or services without being analytical enough to pin point those critical areas where readers or customers are usually interested.

It is imperative you become analytical when developing your content that will enable you to achieve results in your content marketing strategies.

For you to be analytical, you must anticipate your customers’ needs. Try to imagine or envisage the likely questions which the readers will have in mind when reading your contents.

Ensure that you are able to answer those questions when writing or when uploading infographics, videos or picture. This is simply because customers most times get curious to get answers to their pressing question.
AVOID BEING AN ISLAND

content marketing strategy in Nigeria

Content market strategy itself is not an island. And for you to avoid being an island you must learn to invest generated by engaging the users. Your brand must be able to utilize content mapping with various consumer to better understand.

Understanding what types of content different customers might be interested in by this it makes you not to be an island. You have to carry the customers along and the benefit of engaging with readers, viewers, and customers cannot be overemphasized.


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Consumers deepen their relationships with brands through participation, and those brands gain essentially free marketing when users share their content with their networks.

Did you enjoy this article? We give away 98% of our digital marketing resources for FREE. Right now, I want to prove that to you, join our community right now for FREE access to our actionable digital marketing resources to help you increase your sales and customer base online faster. It is absolutely FREE.

 


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This is for you if you want to get simple and directly actionable ways to make money online or double your business sales using Digital Marketing.

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Digital Marketing strategy in Nigeria: The fundamentals of marketing strategy in the digital Age

Digital Marketing strategy in Nigeria: The fundamentals of marketing strategy in the digital Age &-8211; this Article or News was published on this date:2019-05-21 19:14:43 kindly share it with friends if you find it helpful

Marketing strategy that was adopted some decades ago cannot be obtainable or reliable today. This is a digital age, everything in the technology world is fast revolving and it has affected marketing strategy for some businesses in Nigeria.

The marketing strategy that is obtainable today is totally tailored towards digital perceptions. Currently, many people have access to the internet, virtually all the companies are leveraging on online platforms to showcase themselves.

Digital Marketing strategy in Nigeria

That is the digital age I am talking about. The way companies now reach customers is exhilarating. This is because those companies have restrategized their marketing concept and embrace the digital age.

Just know that the mark of a good marketing strategy is not how many gadgets and neologisms are crammed into it, but how effectively it achieves worthy goals.


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Therefore, how you define your intent will have a reflective impact on whether you would succeed or fail. There are companies that believe in this concept (marketing strategy) and are of the opinion that success can be achieved only through consumer satisfaction. The basis of this thought is that only those goods or service which the consumers need should be made available and not the things which you can do.

In other words, they do not sell what they can make but they make what they can sell. Keeping in mind this idea, these companies direct their marketing efforts to achieve consumer satisfaction. That is to say all efforts geared towards acquiring new customers and retaining using digital platforms correlates with the title of this article.

Digital Marketing strategy in Nigeria

In a bid to get and purse customer satisfaction in the digital age, some companies have mapped out series of marketing strategies that correlates with some digital principles and that has helped significantly. At least, for those companies that has gotten the marketing strategy right.

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However, marketing strategy serve as the fundamental underpinning of marketing plans designed to fill market needs and reach marketing objectives.

Developing your marketing strategy

Digital Marketing strategy in Nigeria
In order for a marketing strategy to be successful, it must be multi-faceted, realistic and implemented consistently over time. There may not be a short cut in achieving end results.

Anyway, it actually depends on your resources. There are quite a number of ways in which you can accomplish each of the every step; only spend what you can afford to, and make sure that you and your team have the requisite time to dedicate to marketing without negatively impacting your current business.

However, marketing strategy needs to take a long-term view, and tools such as customer lifetime value models can be very powerful in helping to simulate the effects of strategy on acquisition, revenue per customer and churn rate.

The propensity becomes high as business owners create complicated models to formulate marketing objectives. Most businesses can be adequately captured by evaluating just three metrics: awareness, sales and advocacy as being outlined by Forbes.

A lot has been going on in the marketing arena as far as digital age is concerned; hence every business is thriving to get its marketing strategy right. At the same time, every business owner feels pressured to be progressive and actively integrate all needful tools into their achieving their marketing strategy.

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Interestingly, the vital goal of any marketing strategy is to help you grow your business, increase brand awareness and creating a sustainable trust with your customers.

The vital goal of any marketing strategy is to help you grow your business, increase brand awareness and creating a sustainable trust with your customers. Click To Tweet

But how can you achieve that? Developing awareness of your brand, who you are, what you do and why you are uniquely qualified should in turn help you generate leads which, through education and dripping on prospects, will lead to more clients.

Be innovative

Digital Marketing strategy in Nigeria
Getting marketing strategy right could be quite rigorous because virtually all marketing professionals are always busy people. Innovative persons are known to be achieving results. Innovation, however, focuses on creating something completely new and new things, unfortunately, tend to not work as well as standard solutions.

However, for you to be strategic enough in your marketing ideas you must actively monitor the marketplace, identify business opportunities. As well as, collaborating with product people and run promotional campaigns.

In this wise, I would suggest that you have a dedicated marketing teams with strong vision that will help in driving this course to reality.

As well as, meeting with start-ups and running test-and-learn programs to evaluate their true potential. Of course, you have to give everything a trial, you do not have to assume anything just try and find out. What I am saying is this most of these will fail, but the few winners will more than make up for the losers.

Create compelling advertising campaigns

marketing strategy in Nigeria
Undoubtedly, effective promotional campaigns are less likely to lead to a sale and more likely to result in an Internet search, where consumers’ behavior can be tracked and then re-targeted by competitors. By simply creating awareness and walking away is more likely to enrich your competition than yourself.

The prime focus of marketing strategy used to be to create compelling advertising campaigns that would get the consumer’s attention and drive awareness. Once potential customers were aware of the product, direct sales and retail promotions could then close the deal.

Be objective

marketing strategy in Nigeria
Whatever you do just make sure that your marketing strategy is well articulated and drafted out. It is as well your marketing plan, a typical description of your market strategy. Consider the following steps in developing your marketing strategy:

Articulate some activities you intend to undertake
Define the customer each activity of those activities is targeted to
Determine your success measure standard

Be fragile to allow adjustments if need be; and Clearly stipulate who on your team is responsible for each of the activities.

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