Content Marketing Tutorial

Discuss Content Marketing

Discuss Content Marketing &-8211; this Article or News was published on this date:2019-05-13 06:13:36 kindly share it with friends if you find it helpful

Discuss Content Marketing


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Content Marketing is all about creating and distributing content that engages and attracts a targeted audience, while encouraging them to take action which is profitable to a business. This is a brief tutorial that explains how you can use content marketing to your advantage and promote your business.




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Content Marketing Video Tutorials

Content Marketing &-8211; Home

Content Marketing &-8211; Overview

Content Marketing &-8211; Target Customer

Content Marketing &-8211; Content Creation

Content Marketing &-8211; Media Channels

Content Marketing &-8211; Editorial Calendar

Content Marketing &-8211; Style Guide

Content Marketing &-8211; Basic Tools

Content Marketing &-8211; Challenges

Content Marketing &-8211; Tracking Success

Content Marketing &-8211; Blogs

Content Marketing &-8211; Lifecycle Emails

Content Marketing &-8211; eNewsletters

Content Marketing &-8211; WhitePapers

Content Marketing &-8211; Case Studies

Content Marketing &-8211; eBooks

Content Marketing &-8211; Digital Magazine

Content Marketing &-8211; Mobile Apps

Content Marketing &-8211; Web Apps

Content Marketing &-8211; Podcasts

Content Marketing &-8211; Webinars

Content Marketing &-8211; Infographics

Content Marketing &-8211; Articles

Content Marketing &-8211; Press Releases

Content Marketing &-8211; Social Media

Content Marketing &-8211; Examples

Content Marketing &-8211; Web Resources

Content Marketing &-8211; Quick Guide

Content Marketing &-8211; Resources

Content Marketing &-8211; Discussion

UPSC IAS Exams Notes

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Content Marketing – Useful Resources

Content Marketing &-8211; Useful Resources &-8211; this Article or News was published on this date:2019-05-13 06:13:34 kindly share it with friends if you find it helpful

Content Marketing &-8211; Useful Resources


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The following resources contain additional information on Content Marketing. Please use them to get more in-depth knowledge on this topic.

Useful Links on Content Marketing

Useful Books on Content Marketing

  • Epic Content Marketing
  • Content Marketing: Insider's Secret to Online Sales & Lead Generation
  • The Big Book of Content Marketing
  • Managing Content Marketing
  • Content First Marketing
  • Global Content Marketing

To enlist your site on this page, please drop an email to [email protected]



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Content Marketing Video Tutorials

Content Marketing &-8211; Home

Content Marketing &-8211; Overview

Content Marketing &-8211; Target Customer

Content Marketing &-8211; Content Creation

Content Marketing &-8211; Media Channels

Content Marketing &-8211; Editorial Calendar

Content Marketing &-8211; Style Guide

Content Marketing &-8211; Basic Tools

Content Marketing &-8211; Challenges

Content Marketing &-8211; Tracking Success

Content Marketing &-8211; Blogs

Content Marketing &-8211; Lifecycle Emails

Content Marketing &-8211; eNewsletters

Content Marketing &-8211; WhitePapers

Content Marketing &-8211; Case Studies

Content Marketing &-8211; eBooks

Content Marketing &-8211; Digital Magazine

Content Marketing &-8211; Mobile Apps

Content Marketing &-8211; Web Apps

Content Marketing &-8211; Podcasts

Content Marketing &-8211; Webinars

Content Marketing &-8211; Infographics

Content Marketing &-8211; Articles

Content Marketing &-8211; Press Releases

Content Marketing &-8211; Social Media

Content Marketing &-8211; Examples

Content Marketing &-8211; Web Resources

Content Marketing &-8211; Quick Guide

Content Marketing &-8211; Resources

Content Marketing &-8211; Discussion

UPSC IAS Exams Notes

Developer&-8217;s Best Practices

Questions and Answers

Effective Resume Writing

HR Interview Questions

Computer Glossary

Who is Who

Content Marketing – Social Media

Content Marketing &-8211; Social Media &-8211; this Article or News was published on this date:2019-05-13 06:13:33 kindly share it with friends if you find it helpful

Content Marketing &-8211; Social Media


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How to Use Social Media Channels

Social media promotion has become an essential part of any content marketing strategy today. This includes B2B and B2C marketing aspects and covers different social media channels such as social sharing networks, video channels, photo sharing sites, online communities, and more.

Among the different social media channels, some of the most popular ones are Facebook, Twitter, Youtube, Vimeo, Instagram, Flickr, Pinterest, and Quora. However, they are all similar yet different from each other. Let’s look at them in more detail.

Facebook & Twitter

Facebook and Twitter are the prime social network channels. Facebook, with more than a billion users, is used by most, if not all, of your customers. Twitter is another tool that is equally effective when it comes to reaching out to your customers. That being said, let’s look at how you can optimize these channels:

  • Share interesting but brief content such as compelling messages or shareable pictures.

  • Consider posting contests and giveaways.

  • Use hashtags generously but always be relevant to the context.

  • Cover industry events, well-edited images, interesting quotes, and whatever you think works with your audience.

Youtube & Vimeo

Youtube and Vimeo are video channels where you can store your videos online and allow people to embed them on their websites and blogs. Let’s look at how you can optimize your business using these channels:

  • Always allow embedding of your videos as you want as many people to share them as possible.

  • Create short videos and unlike a 10 minute long-drawn story, show snippets of scenes stitched together in a 1 to 2 minute video.

  • Make videos about customers and their problems, not about your company.

Instagram & Flickr

Instagram and Flickr are the most prominent photo sharing sites on the internet. Let’s look at how you can use these channels to market your content:

  • Drive back traffic to your website by linking relevant call to action button in your images and photos.

  • Try sharing not only official content but photos that bring out your brand’s personality. A kind of ‘behind the scenes’ image of your company.

  • Build a strong community by asking your followers to post photos for a contest.

Pinterest & Quora

Pinterest and Quora are basically online communities and among the largest today. Let’s look at how you can utilize these channels:

  • With Pinterest, don’t just post images and pictures. You can even pin videos and landing pages, so that customers are encouraged to interact with your website’s actual content.

  • As for Quroa, it’s all about asking the right questions and answering them correctly. You should also follow topics and people who can influence your customers to buy your product or service.

Benefits of Using Social Media Channels

The explosion of social media in the last decade has changed the way we interact with each other online. This has also changed the way businesses communicate with their customers. As a result, social media marketing helps your business in many ways such as:

  • Build you brand reputation and recognition among potential buyers.

  • Drive traffic to your websites, which can lead to sales.

  • Gives small-to-medium size businesses a level playing field, where they can still get customers even if they do not rank in search engines.

  • Allows you to directly interact with customers and understand their problems better.



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Content Marketing Video Tutorials

Content Marketing &-8211; Home

Content Marketing &-8211; Overview

Content Marketing &-8211; Target Customer

Content Marketing &-8211; Content Creation

Content Marketing &-8211; Media Channels

Content Marketing &-8211; Editorial Calendar

Content Marketing &-8211; Style Guide

Content Marketing &-8211; Basic Tools

Content Marketing &-8211; Challenges

Content Marketing &-8211; Tracking Success

Content Marketing &-8211; Blogs

Content Marketing &-8211; Lifecycle Emails

Content Marketing &-8211; eNewsletters

Content Marketing &-8211; WhitePapers

Content Marketing &-8211; Case Studies

Content Marketing &-8211; eBooks

Content Marketing &-8211; Digital Magazine

Content Marketing &-8211; Mobile Apps

Content Marketing &-8211; Web Apps

Content Marketing &-8211; Podcasts

Content Marketing &-8211; Webinars

Content Marketing &-8211; Infographics

Content Marketing &-8211; Articles

Content Marketing &-8211; Press Releases

Content Marketing &-8211; Social Media

Content Marketing &-8211; Examples

Content Marketing &-8211; Web Resources

Content Marketing &-8211; Quick Guide

Content Marketing &-8211; Resources

Content Marketing &-8211; Discussion

UPSC IAS Exams Notes

Developer&-8217;s Best Practices

Questions and Answers

Effective Resume Writing

HR Interview Questions

Computer Glossary

Who is Who

Content Marketing – Examples

Content Marketing &-8211; Examples &-8211; this Article or News was published on this date:2019-05-13 06:13:33 kindly share it with friends if you find it helpful

Content Marketing &-8211; Examples


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While there could be a thousand best examples of content marketing, we’ll discuss here three brands, who are creating the most compelling content, ideas, and strategies.

Ford

This has to be one of the smartest community building campaigns by any company so far. It is a platform for Ford customers to share their ideas and stories with Ford. Ford uses all kinds of content – articles, photos, videos – to tell their story, while never failing to make it all about the customer.

Lauren Lake

Lauren Luke was a make-up artist who struck gold with her video tutorials on YouTube – which collectively have over 135 million views and 500,000+ subscribers. She has built a bigger brand out of YouTube than many top cosmetic companies on YouTube, all because of her DIY makeup video tutorials.

Baby Center

Baby Center is hands down the most educational website ever. It has a ton of information-based articles, all of which are very well written and relevant to people who are planning for a baby or are learning to become parents. This website is a stellar example of how to create highly informational articles to address the problems of your audiences.



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Content Marketing Video Tutorials

Content Marketing &-8211; Home

Content Marketing &-8211; Overview

Content Marketing &-8211; Target Customer

Content Marketing &-8211; Content Creation

Content Marketing &-8211; Media Channels

Content Marketing &-8211; Editorial Calendar

Content Marketing &-8211; Style Guide

Content Marketing &-8211; Basic Tools

Content Marketing &-8211; Challenges

Content Marketing &-8211; Tracking Success

Content Marketing &-8211; Blogs

Content Marketing &-8211; Lifecycle Emails

Content Marketing &-8211; eNewsletters

Content Marketing &-8211; WhitePapers

Content Marketing &-8211; Case Studies

Content Marketing &-8211; eBooks

Content Marketing &-8211; Digital Magazine

Content Marketing &-8211; Mobile Apps

Content Marketing &-8211; Web Apps

Content Marketing &-8211; Podcasts

Content Marketing &-8211; Webinars

Content Marketing &-8211; Infographics

Content Marketing &-8211; Articles

Content Marketing &-8211; Press Releases

Content Marketing &-8211; Social Media

Content Marketing &-8211; Examples

Content Marketing &-8211; Web Resources

Content Marketing &-8211; Quick Guide

Content Marketing &-8211; Resources

Content Marketing &-8211; Discussion

UPSC IAS Exams Notes

Developer&-8217;s Best Practices

Questions and Answers

Effective Resume Writing

HR Interview Questions

Computer Glossary

Who is Who

Content Marketing – Web Resources

Content Marketing &-8211; Web Resources &-8211; this Article or News was published on this date:2019-05-13 06:13:33 kindly share it with friends if you find it helpful

Content Marketing &-8211; Web Resources


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There are plenty of web resources out there, but here we will highlight the top four resources for learning content marketing in a holistic manner. Since content marketing includes the whole gamut from content creation, search engine optimization and data analysis, the resources included here also have specialization in one or two of these areas.

Content Marketing Institute

Joe Pulizzi is the enigmatic founder of CMI &-8211; the most relevant and important online resource for learning what content marketing is and how to use it for your business. You can listen to podcasts, register for a webinar, read articles and its monthly magazine, or even take an online course with CMI to learn everything there’s to know about content marketing.

MOZ

This is a website that every search engine marketer needs to refer to, at least three times a day. It is a place to learn search engine marketing and its related aspects such as link building, Google Algorithm, on-page optimization, social media strategies, and a lot more. Additionally, it offers excellent tools like Open Site Explorer and MozBar that help you to measure and track your content marketing success.

Copyblogger

A godsend for content writers and editors, this is the ultimate website when it comes to finding the most useful tips and strategies on creating content that engages and sells. From writing the best copy for your landing pages, coming up with crisp titles for your blogposts, to creating killer video scripts; you will find the most helpful tips on anything and everything concerning content marketing and copywriting here.

QuickSprout

QuickSprout is a well-known blog owned and run by Neil Patel, whom Forbes hails as one of the top ten online marketers in the world. His blog is a must read for all content marketers, as it gives handy tips on different aspects of online marketing. What makes it special is its data-driven approach, where Neil backs up his examples with data and analysis. This is a good place to learn how data synergizes with your content marketing efforts.



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Content Marketing Video Tutorials

Content Marketing &-8211; Home

Content Marketing &-8211; Overview

Content Marketing &-8211; Target Customer

Content Marketing &-8211; Content Creation

Content Marketing &-8211; Media Channels

Content Marketing &-8211; Editorial Calendar

Content Marketing &-8211; Style Guide

Content Marketing &-8211; Basic Tools

Content Marketing &-8211; Challenges

Content Marketing &-8211; Tracking Success

Content Marketing &-8211; Blogs

Content Marketing &-8211; Lifecycle Emails

Content Marketing &-8211; eNewsletters

Content Marketing &-8211; WhitePapers

Content Marketing &-8211; Case Studies

Content Marketing &-8211; eBooks

Content Marketing &-8211; Digital Magazine

Content Marketing &-8211; Mobile Apps

Content Marketing &-8211; Web Apps

Content Marketing &-8211; Podcasts

Content Marketing &-8211; Webinars

Content Marketing &-8211; Infographics

Content Marketing &-8211; Articles

Content Marketing &-8211; Press Releases

Content Marketing &-8211; Social Media

Content Marketing &-8211; Examples

Content Marketing &-8211; Web Resources

Content Marketing &-8211; Quick Guide

Content Marketing &-8211; Resources

Content Marketing &-8211; Discussion

UPSC IAS Exams Notes

Developer&-8217;s Best Practices

Questions and Answers

Effective Resume Writing

HR Interview Questions

Computer Glossary

Who is Who